PesaLink and Mastercard partner to drive digital transformation in Kenya

Gituku Kirika, CEO of PesaLink (left) and Mark Elliott, Division President for Mastercard, Sub-Saharan Africa, Mastercard (front right) sign a Memorandum of Understanding. PHOTO/ COURTESY

PesaLink has signed a Memorandum of Understanding (MoU) with Mastercard to create digital-fast payment solutions in Kenya.

PesaLink signed the MoU via Integrated Payment Services Limited (IPSL) , a parent group under which  it runs, promising to boost the adoption and usage of digital payments and help the country go cashless.

Established by the Kenya Bankers Association, the PesaLink ecosystem continues to grow and today, consists of 31 banks in Kenya and a number of payment service providers, Savings and Credit Cooperatives (SACCOs) and a telco, enabling more than 9.5 million customers to connect to a secure, fast, efficient, and interoperable payment system.

Under the terms of the MoU, PesaLink will leverage Mastercard’s technology, expertise, partnerships, and cyber intelligence solutions to diversify its payment capability beyond person-to-person payments. 

Specifically, Mastercard will collaborate with PesaLink to expand its services to include a direct-to-consumer digital proposition such as app, USSD and web; agent banking and solutions for business and government payments, collections, and disbursements, both face to face and remote, among others.

Mastercard will also provide advisory and technical support to advance PesaLink’s digital-first strategy, in accordance with local and global best practices.

Pesalink’s CEO, Gituku Kirika says that the collaboration with Mastercard will enable them to deliver the quality of services that the customers want.

“The payments landscape in Kenya is developing at a rapid pace and customer demands are growing. To deliver the choice, security, and flexibility that Kenyans need – and increasingly expect – we are delighted to collaborate with Mastercard to create a range of payment solutions that are easy to access, secure, affordable, and always available.

This collaboration with Mastercard is pivotal in providing millions of Kenyans with financial solutions that meet their needs, furthering our goal to accelerate the adoption and usage of digital payments in the country, ”Gituku said.

According to IPSL – in terms of value – just under 10% of all transactions in Kenya go through a digital channel, with the majority of transactions still done using cash. While seemingly inexpensive, cash comes at a high economic cost, which Mastercard estimates to be between 3.2% and 4.5% of GDP.

Digitising payments across channels and use cases can further support the country’s transition to a cash-lite society and deliver more sustainable and inclusive economic growth.

Mastercard’s commitment to financial inclusion means the company is actively leveraging the latest technology to simplify and reduce the cost of transacting.

Shehryar Ali, Mastercard’s  Country Manager for East Africa said that the collaboration brings speed and security in the country’s payment system, while laying ground for future innovation.

“Our strategy remains focused on enabling digital transformation for our partners so that their customers enjoy a more seamless experience when transacting across different platforms and channels. We are very excited to collaborate with PesaLink to lead the transition to a more inclusive digital payments system – and to do it in a way that helps society at large. 

“This marks a significant step towards greater consistency, security and speed for making everyday payments while laying the groundwork for future innovation,” said Ali.

The MOU aligns with Mastercard’s focus on localising its solutions to address specific market needs and shows deep understanding of the dynamics of the banking ecosystem in Kenya. Mastercard is committed to connecting and empowering an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible.

Afcacia seeks to be a powerful tech mouthpiece, giving a voice to your products and services in a way that has never seen before.

AFCACIA MEDIA LTD