Samsung launches 2022 consumer electronics with new personalised innovations

Samsung new Neo QLED 8K. Samsung has launched new products for 2022. Photo/ Courtesy

Samsung Electronics company has unveiled  its 2022 lineup for Neo QLED 8K, soundbars, accessories and sustainability initiatives. The products have taken into account user preferences, adaptability, innovation and nature friendliness by the use of AI and other new add-ons.

With this new lineup, Samsung aims to redefine the role of television by creating beautifully designed, cutting-edge screens that offer more than just entertainment. This year’s products and features take the screen to new heights by providing one central hub to play, connect, work and more.

“We are focused on creating a seamless experience across all of our products, which allows consumers to effortlessly enjoy all their benefits. The 2022 Neo QLED 8K is designed to fulfill the needs and empower the passion of our consumers, and the innovations are sparked by their experiences,” said Jong-Hee(JH) Han, Vice Chairman, CEO and Head of Samsung Electronics’ DX (Device eXperience) Division. 

Historically, TVs and screens have been mainly associated with the act of “watching,” but Neo QLED 8K aims to change this by expanding the user experience.

Samsung’s 2022 portfolio was developed from the vision of ‘Screens Everywhere, Screens for All,’ with TVs at the center of users’ home and daily lives. In line with this vision, Samsung created devices that seamlessly connect to provide deep personalization and connectivity ensuring there is a screen fit for every occasion and lifestyle.  

The 2022 Neo QLED 8K has been upgraded to bring the large screen experience to another level. At the heart is the Neural Quantum Processor 8K. The latest processor has 20 independent neural AI networks, each analyzing the content’s characteristics and picture quality for optimal viewing, regardless of the source.

The Neural Quantum Processor 8K also powers a new technological innovation – Real Depth Enhancer, which works similarly to human eyes in image perception in real life.

It scans the screen, and maximizes contrast with the background by enhancing the object while keeping the background unprocessed in such  a way that the object on screen stands out against the background.

The product’s processor is user friendly as it has been tailored for maximum user screen vision comfort. Combined with the powerful Quantum Mini LEDs, it creates lighting that is precise and controlled so bright areas stay bright and the dark space around it stays dark – a feature that has been dubbed Shape Adaptive Light Control. For example, the full moon will stay bright against the black night sky.

Samsung’s all new 2022 QLED models reproduce more than 2,000 colors as well as the newly added 110 skin tone shades. 

The models have been approved by Pantone, the global authority on color and creator of the Pantone Matching System (PMS) – meaning    found in Pantone’s guidelines. Additionally, these  colors are comfortable to watch with the new EyeComfort Mode. 

The user of these models won’t have to keep on straining with screen comfort and adjustments. The feature uses AI technology to automatically adjust the brightness and color temperature of the screen based on how light or dark the room is combined with the sunset/sunrise information to optimize the most comfortable viewing experience. 

For true immersion, TVs and screens need powerful and nuanced sound to match the rich colors and sharp details. The Neural Quantum Processor 8K’s AI analyzes what is on screen in real-time so that the Adaptive Sound features can track and move between speakers to precisely match the movement on screen.

In QN900B, a flagship Neo QLED 8K model, all the sounds come from a 90W 6.2.4 channel audio system, featuring new top channel speakers and Dolby Atmos with Object Tracking Sound Pro. This technology has also been applied to voice recognition with Voice Tracking Sound, so that sound effects and voices truly follow the movement across the screen.

Samsung is also introducing Wireless Dolby Atmos to its Neo QLED 4K and 8K TVs– this means pristine audio quality without the clutter of HDMI cables. Wireless Dolby Atmos will also be applied to Samsung’s new 2022 Ultra Slim Soundbar, designed for an immersive audio experience from a more aesthetically at a minimal setup.

To ensure the experience is as seamless as possible, the 2022 lineup is outfitted with new and smarter features and user interface that’s classified into three categories for a seamless user experience: Media, Gaming Hub, and Ambient.

These Features are the New Smart Hub powered by Tizen brings every aspect of the smart experience into one easy-to-navigate home screen. 

The new models and production are nature conscious. Some of the measures that Samsung is taking include using eco-conscious packaging with 90% less ink while also removing the staples during production. Both improvements reduce waste and make it easier for recycling centers to process. The SolarCell remote also received an upgrade for 2022. It is 88% more efficient than the previous 2020 models. They are now completely battery-free and can now be charged through 2.4GHz Radio Frequency Harvesting – drawing power from spare energy emitted by Wi-Fi routers.

Samsung’s 2022 TVs, monitors, digital signage, and remote controls use recycled resin. Notably, high-resolution monitors use recycled resin from ocean-bound plastic recovered in coastal areas that would otherwise have become marine hazardous waste. Samsung’s Neo QLED 8K/4K has achieved the ‘Reducing CO2’ label from the Carbon Trust, demonstrating that the carbon footprint for the Neo QLED lineup is being reduced year over year.

The new products are tailored to fit each user’s TV location preferences.  For those who want to wall mount their screen, the Slim Fit Wall Mount allows the TV to lie flush against the wall while offering swivel up, down, and sideways for the perfect angle no matter where the viewer is seated. In case the TV stand is preferred, the Studio Stand offers a unique and elegant way to display the Neo QLED 8K in an artistic fashion. The new accessory extends the rotating capabilities of The Sero to the Neo QLED 8K. Auto Rotation brings mobile experiences to the big screen, portrait art to the full screen, and MultiView experiences to new layouts. 

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