Samsung looks to entice Africa’s Gen Z with tailor-made features

Gen Z are now a huge part of the world population, with estimates ranging from 24-30 percent, and their keen interest in technology makes them an increasingly influential demographic. PHOTO/ COURTESY
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Samsung will now be tailoring its products to meet the preferences of Generation Z customers in Africa.

In a time when the continent’s average age is 19 years according to the United Nations, the electronics company is looking ahead, as those born after 1997 raise demand for devices that can connect to the futuristic Internet of Things (IoT).

Speaking during the inaugural strategic partner summit at Villa Rosa Kempinski Hotel, Nairobi, the company’s new managing director for the East African region Mr Tae Sun Lee said devices will now be customised to make the new generation happier.

“The market dynamics are continuously changing and we also see the need to adjust our sails and require our key stakeholders to share that same vision with us,” he said.

Gen Z are now a huge part of the world population, with estimates ranging from 24-30 percent, and their keen interest in technology makes them an increasingly influential demographic.

They focus on what is just over the horizon, exploring the intersection of design, technology, and culture to unearth new value for the people who use and rely on tech brands’ products, solutions, and services.

The summit brought together distributors to further emphasize the strengthening of links with Samsung and the need to prepare dealers on how to sell new products to the generation of the future.

The event showcased the 2022 product line-up for both the mobile and consumer electronics business units.

Peter Ndegwa, chief executive of Safaricom, echoed Mr Lee’s remarks on the purpose of transforming lives.

Our commitment is to ensure that no one is left behind in the digital revolution as we have witnessed a correlation between increase in smartphone usage and empowerment of communities.”

Over the years, Safaricom has been a key partner of Samsung, which, according to Mr Ndegwa, has enabled Kenyans “to enjoy the transformative power of the internet.” 

Samsung Electronics officially launched its new set division, which combines its mobile and consumer electronics businesses into a single unit, underscoring its emphasis on the user experience of various Samsung products.

Under the new unit, the Company expects to strengthen synergies among the diverse businesses and create differentiated products and services. 

The summit conference saw more than 100 dealers come together to discuss the market needs of the future.

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AFCACIA MEDIA LTD