The Kenya Film Classification Board (KFCB) has started training about 2,800 young women on digital skills and development of local digital media content in a bid to enhance their livelihoods.
The programme, which will run for three months, targets women aged between 18 and 32 years.
The programme seeks to help trainees gain skills to enable them cash in on opportunities available online such as making short videos, marketing, blogging and v-logging on platforms such as Youtube and TikTok.
This is part of the Covid-19 and Digital Employability Phase III, an initiative spearheaded by Foreign, Commonwealth and Development Office (FCDO) and KFCB.
The board’s acting chief executive Christopher Wambua said the programme will also help teach women artists on the regulations governing the creation of audio-visual content.
The programme, Mr Wambua said, is part of the board’s agenda of sensitising digital content producers, exhibitors and distributors on standards of digital content creation, compliance and monetisation.
“As part of our engagement in this noble programme, KFCB has already mobilised targeted participants in readiness for the training,” Mr Wambua said.
The project will be funded by British High Commission Nairobi through the Africa Centre for Women in ICT (ACWICT).
Broadcasting and Telecommunications principal secretary Esther Koimett said the programme is in line with the government’s goal of empowering young people through Ajira initiative.
The digital economy, she said, has gathered steam in Kenya, noting that innovation and competitiveness are now key drivers of global economies.
“As we seek to seize the significant opportunities that digital technologies present us, it is worth noting that the prospects presented by digital spaces and technologies advances are extremely immense, hence the need to adopt and adapt to new technologies,” Ms Koimett noted.
‘’The now ballooning global market and increased connectedness calls for tailored policies that help us exploit online spaces in confidence.”
Digital technologies, she added, have become the cornerstone of government and private sector operations as well as builders of the economy.
The UK government is also spearheading the Cyber Hygiene Programme that seeks to create awareness among 30,000 excluded and marginalised digital populations in Kenya.
ACWICT chief executive Constantine Obuya said the programme has reached at least 250,000 women in a bid to boost their digital skills.
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