Kenya’s leading mobile operator, Safaricom has given its subscribers a major boost, cutting the cost of home fixed internet service by as much as Sh400 or 16.6 percent. The move is part of the telco’s strategy to attract customers while keeping competitors at bay.
Customers who have been paying Sh2,999 for 8Mbps package are now required to part with Sh2,500 on their next subscription.
Subsribers, however, ought to be careful on how they make their payments lest they lose the remaining days in their current subscription.
Paying the reduced amount through the telco’s paybill number will not affect a customers’ remaining days on their existing subscription. But paying through the USSD code will activate the new subscription, and one may lose the days left on their current package if they grab the offer early.
The telco charges Sh4,100 for 20Mbps package, Sh6,299 for 40Mbps and Sh12,499 for 100Mbp.
The firm has been giving customers double bandwidth from March 2020. This is a boon to subscribers as they plug into faster internet at half the price.
The reduction in cost was in response to government’s call on Kenyans to work from home at the peak of the pandemic.
Safaricom had 269,397 fixed data subscriptions as at last December according to the Communications Authority of Kenya (CA) data, maintaining its leadership ahead of Zuku.
The mobile firm has been on an aggressive plan to expand data business, driven by the advent of the pandemic that has seen more people working from home. This means the requirement for quality and fast internet has been on the increase.
Schools, colleges and universities have also integrated online learning in their programmes, with almost all universities conducting their graduation ceremonies digitally.
Safaricom said the Covid-19 restrictions put in placein March 2020 after Kenya recorded the first infection led to a traffic surge for its data services as customers stayed and worked from home.
Peter Ndegwa, Safaricom chief executive, noted in April 2020 that the combined data that passed through mobile and fixed home internet had reached 2.34 Petabytes daily, translating to five million hours of continuous viewing.
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