Samsung will now place all its consumer electronics on an online marketplace to tap the widespread use of smartphones and rapidly expanding internet connection.
The firm has partnered with e-commerce BrandCart Limited in Nairobi, seeking to benefit from a rising number of Kenyans now buying goods online.
“Internet accessibility has created an increase in online shopping in Kenya, therefore we want to ensure that all Samsung electronics are available to customers at the convenience of their fingertips” said Sam Odhiambo, Samsung Electronics East Africa head of consumer electronics division.
The online shop will stock a wide range of electronics including televisions, fridges, microwaves, washing machines, sound-bars and air conditioners.
The platform will also allow for multiple payment modes with delivery options to every corner of the country which Samsung expects will enable Kenyans in rural areas to purchase its products just as conveniently as their urban counterparts.
“Forty percent of Kenyans are connected to the internet. That means we have a potential customer base of 22 million Kenyans ready to shop on the platform. We have a wide range of products that meet every Kenyan’s needs and budgets,” added Mr Odhiambo.