Asian e-commerce platform, QNET plans to launch an outlet in Kenya in the next few months as it seeks to expand its network of independent representatives.
The new shop in Nairobi is part of the company’s plan to increase its customer base in East Africa where it has a distribution hub in Rwanda. In West Africa, the company has a physical presence in Ivory Coast.
QNET, which is based in Hong Kong, boasts more than 250,000 independent representatives across Africa.
“Kenya, Uganda and Tanzania’s market already has a significant number of customers and given the growing demand for online distribution centres, the possibilities remain endless for QNET to grow its East African presence,” said QNET Business Development Manager Muqtadir Suwani.
Kenya’s e-commerce penetration is currently at 34.6 percent and is expected to hit 53.6 percent by 2025, according to Statista. Presently,, the market’s largest segment is electronics and media.
US-based Research and Markets, a tailored market research company, notes that e-commerce activities in South Africa and Nigeria account for nearly 50 percent of all online shopping, primarily due to smart phones.
“This coupled with the covid-19 pandemic has resulted in many African households adapting to online business as most goods and services. Major entities such as Jumia and Takealot are good examples of how growth,” the firm said.