Social media company Twitter is now recruiting eleven people in Ghana, in what is seen as efforts to capturing the African market.

It joins Facebook, Google and Microsoft in the move into Africa, where chief executive Jack Dorsey has mulled migrating to, having recently said the proceeds from the sale of his first tweet as a Non Fungible Token will go to charity in the continent.

In a statement seen by Afcacia, Twitter said its mission is to serve the public conversation, and it aims to increase the number of people who feel comfortable participating in it. To do this, it said it will make it easier for everyone to join in and provide more relevant experiences for people across the world.

“We are looking for specialists to join several teams including product, design, engineering, marketing and communications. Full details on current job openings can be found on the Twitter Careers site. Aligned with our existing Work From Home policies, we look forward to welcoming and onboarding our new team members remotely so that we can make an immediate impact while we explore the opportunity to open an office in Ghana in the future,” reads the statement. 

The jobs advertised in Ghana include positions for engineering, marketing and communications specialists.

Why Ghana?

As a champion for democracy, Ghana has been supporter of free speech, online freedom, and the Open Internet, of which Twitter is also an advocate.

Furthermore, Ghana’s recent appointment to host The Secretariat of the African Continental Free Trade Area aligns with Twitter’s overarching goal to establish a presence in the region that will support our efforts to improve and tailor our service across Africa. 

“Whenever we enter new markets, we work hard to ensure that we are not just investing in the talent that we hire, but also investing in local communities and the social fabric that supports them. We have already laid foundations through partnerships with Amref Health Africa in Kenya, Afrochella in Ghana, Mentally Aware Nigeria Initiative (MANI) in Nigeria, and The HackLab Foundation in Ghana,” says the statement.

As part of its long-term commitment to the region, the company said it will continue to explore compelling ways to strengthen communities through employee engagement, platform activation, and corporate giving. 

“The choice of Ghana as HQ for Twitter’s Africa operations is EXCELLENT news,” Ghana’s President Nana Akufo-Addo said on Twitter on Monday, which Dorsey retweeted.