Samsung launches affordable devices to ward off competition

Samsung has launched lower cost high end smartphones to ward off stiff competition from Chinese smartphone brands Oppo, Tecno, Infinix and Realme which seem to have dominated Kenya’s handset market in the past three years.

Having dominated the global smartphone market for several years, Samsung is slowly acknowledging that quality and affordability are becoming an inseparable aspect when people are looking to own a new device.

But on Wednesday, Samsung, in a livestreamed event from Seoul, South Korea, held in Westlands, Nairobi unveiled the Samsung Galaxy A52 and A72 in what it called “Unpacked Awesome for Everyone”.

“Samsung strives to give consumers what they want and need most. That’s why we set out with a vision for the Galaxy A series to democratise Galaxy innovations for everyone,” said Mr. Charles Kimari, Head of Integrated Mobile at Samsung Electronics East Africa.

The two phones bring an element of fun and innovation to the user through a versatile quad camera with 64MP high-resolution, a feature initially associated with devices whose cost was over Ksh100,000.

Renowned Kenyan artiste and Samsung brand ambassador Nikita Kering (right) goes through the features of the Samsung Galaxy A72 smartphone with Mr. Charles Kimari, Head of Integrated Mobile at Samsung Electronics East Africa (left) and a Samsung official. PHOTO/ COURTESY

The A52 comes with a RAM of 6GB and ROM of 128GB while the A72 has a RAM of 8GB and internal memory of 256GB. They have an allowance to expand your memory to 1TB using a memory card. They retail at Ksh39,000 and Sh50,000 respectively.

They have the capacity to instantly turn your favourite moments from 4K videos into 8MP high-resolution images with 4K Video Snap.

They come with a feature called Scene Optimizer that relies on Artificial Intelligence to shoot photos with optimal settings for 30 categories of images and backgrounds such as food, landscapes, and pets.

“Whether filming the latest dance trend or capturing a new skateboard trick, Optical image stabilisation (OIS) ensures pictures and videos come out sharp and steady. No need to miss an important moment anymore because of low lighting. Night mode uses multi-frame processing, resulting in a bright and crisp image even in the dark,” the company said in a statement.

Compared with other brands, the two devices also allow you to enjoy Samsung’s beloved Super AMOLED display, which is also ‘Eye Care’ certified, and automatically adjusts the display’s colour temperature based on smartphone usage patterns to reduce eye fatigue with ‘Eye Comfort Shield’.

The new Galaxy A series experience is enhanced by the seamless connections offered through the Samsung Galaxy ecosystem.

Both devices connect to and control thousands of devices in a smart home environment right from the Galaxy A series—including wearables, tablets, PCs and TVs. Additionally, SmartThings Find locates your paired devices with more intuitive and detailed directions, and Galaxy SmartTag Bluetooth locator can find non-connected devices or belongings by attaching it to what matters most. So you can connect and control thousands of devices from your Galaxy A series.

“The A series range of devices is a result of our expansive research process where we found customers are looking for a good and reliable device an affordable price range, that is what the A52 and A72 both are,” Said Mr. Charles Kimari.

The new Galaxy A-Series will be available in Awesome Violet, Awesome Blue, Awesome Black, and Awesome White. Both devices will be available in Kenya by March 19, 2021 at all Samsung stores.

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