Samsung has released a series of gadgets that it anticipates will revolutionize smartphone experience in 2021, by offering users the best of what it called “human-inspired technology and design.”

In a live-streamed event from Seoul, South Korea held in Riverside, Nairobi on Thursday, the electronics company unveiled the Galaxy S Series range of smartphones globally, that it said will help consumers personalize their experiences in the modern world.

The range includes the Galaxy S21 Ultra, Galaxy S21 Plus and the Galaxy S21, all with a capability to zoom image subjects 100 times while retaining more battery power and internal memory of upto 512GB and an access memory of upto 16GB.

The S21 Ultra is running on Exynos 2100, currently the fastest mobile chip in any Galaxy device, and comes with an integrated 5G modem that can switch from from 4GLTE to the 5G millimetre wave and even sub-6G.

According to Elizabeth Linstrom, Samsung’s Head of Global Retail, the super fast devices are just what the world needed, in a period of global economic strife.

“They transfer us to another world, they give us personal space when we need it most,” she said of the Galaxy Buds Pro, a new design of earphones that keep off ambient noise with active noise cancelling to give users better listening experience.

She added that the new wireless ear buds welcomes users to the next generation of sound control with the most intelligent auto switching feature where “you can switch between your phone and tablet.”

And by connecting with your phone or tablet, 360 Audio brings the movie theatre experience into the comfort of your own home.

Being suitable devices to power the Internet of Things (IoT) where multiple other gadgets can virtually connect to them, the designers incorporated blockchain technology in their Samsung Knox Vault that runs on a cloud based service, to ward off millions of cyber threats that come with IoT.

“We are living in a mobile-first world, and with so many of us working remotely and spending more time at home, we wanted to deliver a smartphone experience that meets the rigorous multimedia demands of our continuously changing routines,” said Charles Kimari, Head of Integrated Mobile , Samsung East Africa.

Galaxy S21 was designed for those who want a light design and compact 6.2-inch display. Galaxy S21+ sports an expanded 6.7-inch display and a larger battery, perfect for marathon gamers and binge-watchers, the company said.

“The display is also easy on the eyes. To help reduce eye fatigue, the new Eye Comfort Shield automatically adjusts the blue light based on the time of day, content you’re viewing, and your bedtime,” it added.

Galaxy S21 Ultra that is S-pen enabled is the largest member of the Galaxy S21 series with a 6.8-inch Dynamic AMOLED 2X display, processing graphics the fastest while allowing videographers to take 8K video shots.

Compared with the Galaxy S20, S21 Ultra offers a 25 percent brighter picture at a 1,500nits of peak brightness, the brightest on a Galaxy smartphone. It has one of the highest phone pixel density (ppi) of 515.

“The Samsung Galaxy S21 range of devices will be available for pre-order from January 22nd to February 11th 2021. The Galaxy S21 Ultra (512 GB) will retail for Sh170,000 while the Galaxy S21 Ultra (256 GB) will go for Sh154,000.

“The Galaxy S21+ for Sh125,00, the Galaxy S21 (256 GB) will retail at 105,999while the Galaxy S21(128 GB) will go for Sh100,000. All pre-orders will also include a free Galaxy SmartTag and 10 percent discount if they purchase more than one device,” said Mr Kimari.


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