Saloodo!, a subsidiary of Germanys’ DHL Global Forwarding has rolled out a new system allowing transporters to submit their offers online.

The digital tracking technology firm said the new service enables truck owners, cargo handlers and shippers to interact on the platform. This ensures seamless movement of cargo in East Africa and beyond.

Saloodo! Chief Executive Tobias Maier said shippers can now announce arrival of cargo through the platform, which also allows carriers place bid in terms of costs. The platform enables booking for transport without extra administration costs.

“It is a one-stop platform for road freight connections for domestic shipments within Kenya and international movements to several neighbouring countries in Sub-Saharan Africa (SSA),” Mr Maier said, noting that this ensures better management of fleets and optimises capacity through full truckload shipments.

He said the slow adoption of new digital technologies by the freight forwarding industry has “become somewhat of an unfortunate cliché”.

Freight forwarders, he said need to keep pace with technologies that seek to elevate the customer experience and bolster their profits.

Mr Maier said the Covid-19 pandemic has compelled d many industries to go online to ensure business is not severely interrupted.

With the new platform, he said the challenge where trucks on their return journey have no cargo, yet with proper information system, they would be able to determine goods awaiting transport.

The platform, said the CEO also gives small and medium enterprises an opportunity to ferry cargo on a shared transportation cost basis instead of the traditional practice where each SME hired their own truck.

“SMEs can use the platform to find suitable transport companies for their full truckloads (FTL), partial shipments, or general loads. Multinational firms using the platform enjoy real-time visibility for their cargo as each cargo bears a unique tracking number,” he said.

Mr Maeir said all transporters using the platform are thoroughly vetted to ensure safety and integrity of all players using the system. The platform also enables shippers to hire the right transporters with approved environmental and comprehensive insurance covers.

“With its massive upgrade of railway, seaports, airports, and the development of geothermal power stations, Kenya is an important driver of the logistics sector in the greater continental region. The push for digitalisation in logistics must accelerate so that we can continue to enable trade and help businesses, and the continent grow,” he added.

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