Safaricom is banking on technology to drive growth and boost revenue, with new changes in the management reflecting this focus.
The telco CEO Peter Ndegwa said in a statement that changes in the IT department are informed by the company’s strategic vision which emphasizes cutting-edge technology, network and fixed internet business.
The telco has been aggressively investing in internet, information and financial services as part of its strategy to diversify revenue streams and reduce overreliance on voice and SMS business segments.
In the new changes at the technology department, the information technology and network departments have been merged into technology and information organisation (CTIO), which will be led by Morten Bangsgaard.
Mr Bangsgaard’s appointment takes effect on January 1, 2021. He boasts more than 26 years of experience in the realm of technology having performed diverse roles. He joins Safaricom from Maxis, Malaysia where he was in charge of a similar role from February 2014.
Safaricom’s chief enterprise business officer Rita Okuthe is set to leave the company at the end of this month. Her position will be taken over by Joseph Wanjohi in acting capacity.
Ms Okuthe departure follows her appointment as the chairperson of the Kenya Pipeline Company (KPC) and a director of ICDC on August 7.
“To allow her to give more attention to the two appointments, Rita will be leaving Safaricom on November 30, 2020,” Mr Ndegwa said.
Ms Okuthe will, however, continue to serve as a trustee of Safaricom Foundation, the telco’s philanthropic arm.
Safaricom’s home and business fibre businesses have been merged into fixed business and will be led a director who will be appointed at a later date. The company has also created a new position, head of productivity, whose role is cutting costs and generating savings that will be spent on new business segments.
“We have initiated the talent sourcing process for the two roles and successful candidates will be announced in due course,” Mr Ndegwa said.
The changes, the MD said, have been necessitated by the company’s strategic vision of leveraging technology to break new business grounds.
The company has been investing heavily in internet, information and financial services in search of growth that will also reduce its reliance on the traditional voice and SMS business.
“We recently finalised our organisational strategy articulating the pillars and enablers that will help us transform into a purpose-ed technology company that is customer obsessed,” Mr Ndegwa said.